Dandelion

A brand refresh, business cards, gift certificates, and miscellaneous event branding.
Role: Art Direction, Design, Photography.

The original dandelion logo (designed by a previous designer) consisted of a very angular and pointed dandelion ornament. I softened the edges of this existing ornament to allow a more friendly feel, while also creating a new wordmark to be used with or without the ornament, cleaning things up and allowing for a more approachable and fresh look. The old ornament now takes a back seat and is used when a texture is needed, or as an accent that clients will recognize from the former brand.